I don’t usually find inspiration from other artists/designers, I usually find inspiration from films, photographers, or even the place. In this project I found a lot of my inspiration from the Scandinavian style, and IKEA.
I’ve looked a lot at IKEA’s advertising campaigns and how they use a simple composition to really make the advert pop.
They use simple, bold fonts, with a mix of uppercase and lowercase, which is usually black of colour. Although simple it is super effective.
I tried to replicate what was going on in these adverts in a tongue and cheek kind of way. I wanted the artwork to be fun, and clever at the same time.
I also looked at the Graphic Designer, Shigeo Fukuda quite a bit, as they use very simple compositions and colours in their designs to create something quite powerful.